Today, social networks such as TikTok and Instagram are actively promoting videos that are 15-60 seconds long. In this article, we will name several reasons for the growing popularity of short videos.
The first of the reasons is related to the fact that in the computer age, the ability of a person to concentrate on any subject is rapidly disappearing. For active social media users, attention span has been reduced from twelve to eight seconds. Therefore, the reader who has reached this point in the article can be congratulated: the stability of his attention is above the average.
For the attention of users of social networks is a serious struggle. And since the volume of content on offer far exceeds the amount of information that a person can absorb, he scrolls through the tape until some dynamic, bright and short video attracts his attention. This also achieves the opposite effect: the habit of watching short videos makes the platforms that create them popular.
So far, TikTok remains the leader, but Instagram is rapidly catching up with its new Reels format. YouTube has also joined the race, actively promoting the shorts video format. Now bloggers often have to buy TikTok followers to compete with other services.
By uploading short videos, bloggers can easily and practically for free gain huge numbers of views and subscribers. It’s no surprise that so many content creators are hard at work producing a large number of new videos every day.
The second reason for the popularity of short videos lies in the revision effect. If, for example, a video on TikTok is 15 seconds long, then it is likely to be viewed multiple times. This is unlikely to happen with a 40 minute YouTube video. Namely, this effect is pursued by most companies.
You can get a huge number of views if you once buy followers on TikTok, because each person will watch each of your videos several times.
The third reason for the growing popularity of short videos is due to the convenience of viewing them on mobile devices, since most of them are shot in a vertical format. It is estimated that over 80 percent of users, including almost all teenagers, access the Internet not from computers, but from phones.
The fourth reason is their focus on the youth audience, the most actively using social networks. Advertisers who are interested in engaging this group are well aware that young people have been accustomed to this type of content since childhood and perceive mainly only it.
Finally, the fifth reason for the appeal of short videos is their ability to promote the rapid release of dopamine and serotonin, the hormones of pleasure and happiness. Watching short videos is entertainment available to every smartphone owner at any time, especially during the lockdown.
There is no doubt that in 2022 this format will continue to gain momentum. And if you or your business is faced with the task of promoting in social networks, bet on short videos. Their train is going fast, but you can still jump on it.